Psyche
Branding + Art Direction
Pysche is a pop-up store that promotes young + upcoming fashion + accessory designers. The vibe of the pop-up is youthful, ephemeral, + experimental. This is an on-going collaboration, that includes printed material, digital asset, and product packaging. The energy of psyche - much like the mind is in-flux but the aim of the branding is to create a system that is flexible enough to accommodate change without seeming haphazard or convoluted.
