IV. Bank of America - Enterprise & Executive Social

Client: Bank of America

Role: Creative Strategy, Art Direction

At VOX Global, I work on the enterprise and executive side of Bank of America’s social, as part of the bank’s communications team. My team ideates the creative for quarterly earnings and for research from the Bank of America Institute. We also cover awards, events and the bank’s big partnerships.

For the 2026 FIFA World Cup, we made a carousel called Fan Bands, with bead copy written for each host city, and shot video with David Beckham for the World Cup and for Soccer at School. My favorite piece was smaller. We found nine employees with a personal connection to soccer and turned their interviews into short clips. Market presidents in all 11 host cities shared the content, and so did hundreds of employees. Over two months it added up to 158 posts and 70.8K engagements.

Other partnership work includes the Boston Marathon and Golf With Us. For executives, I design the templates they post with, like the quote cards and interview videos we made for the bank’s yearly technology and innovation summit.

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